The following post The Ads Stop. The Leads Stop. That’s the Problem. Read more on: Tim McGarvey New York NY Tim McGarvey, Inc. 223 W 38th Street #1060 New York, NY 10018 (646) 791-1993
The former post The Scalable Weight Loss Clinic was first published on
When a physician contacted Clinic Marketing Group (CMG), the situation was dire. He was seeing a few patients each week in a rented office. After listening to deceptive SEO salespeople and hiring an expensive branding agency, the practice was out tens of thousands, with no uptick in new patient calls. So, we got to work.
These results are not typical for most medical practices, and there is no guarantee that these results can be repeated for your medical practice. Most medical practices are not willing to adjust their in office procedures, properly train their staff, create offers, ask patients for reviews or follow proven industry best marketing practices. We have changed the names and details about the practices to protect the privacy of our clients. The annual number of new calls and the value of these new patients for each practice are estimated based on monthly calls from new patients.
During the initial consultation, it was clear that this doctor had no marketing plan, no approach for seeking referrals, and no protocol for welcoming new patients. He didn’t have a functional understanding of
how to use social media and grow his practice.Radical changes in digital marketing and consumer behavior have left many doctors like this one stranded. Over 97% of people who seek healthcare services search online before making a decision. Once the doctor understood that, without an online presence, his practice didn’t exist, he was ready for change.
Clinic Marketing Group went full throttle on a comprehensive digital marketing strategy, pulling new people in and inspiring them to take action by scheduling a medical weight loss appointment.
We built a modest, well-organized website, and followed up with a comprehensive social media assault. We invested in both traffic driven and special offer campaigns. We also launched a Reputation Marketing effort so patients could submit positive reviews and create an aura of trust.
These efforts didn’t just generate traffic; they generated new patient calls, about 400 every month.
Studies show that people trust the information they find online. But, for a medical practice that online presence must be impeccable. That’s what our Reputation Marketing service does; it creates a sense of professionalism, combined with compassion.
CMG coached the doctor’s new staff on how to ask for patient reviews and provided branded Review Request cards to hand out, making it easier. In addition to influencing a better ranking, the positive reviews this doctor receives tells newcomers that this is a medical practice they can trust.
Activity-based marketing is vastly different from a comprehensive social media plan. The first earns you a few “likes” on Facebook, the second pushes your practice to the top of search results and brings in new business.
Clinic Marketing Group created a wealth of new, original content for the practice, and syndicated it widely. The doctor’s listing has positive patient reviews, videos, and gets seen by thousands of potential new patients living in his region, every day.
Our campaigns for the practice incorporate carefully identified key phrases, words that people use to search for weight loss services every day. We have a vast network of media outlets and platforms, all hungry for new content that people will click-on to learn more. The website is well-organized, inspires trust, and triggers visitors to act. The practice has seen an increase of about 25% to 33% in new patient calls every month.
CMG writes compelling copy, informative blog posts, and we produce and publish video testimonials. Potential new patients find plenty of reasons to call this practice for medical weight loss support. Digital marketing like this does work, and we have the Success Metrics to prove it.
This practice spent so many years without new patient calls; the office wasn't ready to handle them or provide an excellent customer experience.
So, we sent a script and coached staff on how to shift from giving information to asking for appointments. We helped them streamline patient scheduling and analyze what each new patient was worth to the practice overall. Their conversion rate and retention rate increased drastically once these changes were implemented. Not only did this doctor's patient flow increase, so did his profitability.
This medical weight loss marketing case study was first published here: https://clinicmarketinggroup.com/case-study-01/
Tim McGarvey ( https://timmcgarvey.com ) is a marketing consultant who helps business owners market their business and services on the internet. To find out how your business can use the internet to attract more customers, call (646) 791-1993 and schedule a marketing consultation.
The following article New Book Explains How To Get New Patients is courtesy of
FOR IMMEDIATE RELEASE: April 29th, 2021
New York, NY
This is a definitive guide to working strategically so that clinics get calls from new patients, not just aimless internet traffic.
According to the author, most books about online marketing discuss traffic and how to get attention online. “I’m about results-driven tactics that earn more than Internet traffic; they bring in measurable income and business growth,” McGarvey says, “Building up a steady stream of new patients takes time, effort, and expertise. This is a definitive guide to working strategically so that clinics get calls from new patients, not just aimless internet traffic. Most physicians are confused about what steps to take when it comes to online marketing, but it is a vast network of opportunities if you can get clear about your goals and be able to identify what works.”
Tim McGarvey is an internet marketing consultant based in New York, NY, who has worked for decades with businesses, helping them gain strategic clarity and tap into mainstream markets to grow bigger and more profitable. He employs sophisticated networks and establishes potent digital connections, measuring every aspect to identify what works. He loves to develop innovative solutions for people and believes in mutually beneficial, life-long business partnerships.
One client, Dr. Elizabeth G., said, “I was completely impressed with his presentation and professionalism. He provided an excellent branding commercial for our practice, and our social media results have been exploding ever since. I highly recommend his work for health care professionals. He is, without hesitation, a gem.”After working with weight loss practices for over ten years, McGarvey understood that health practitioners are not always sure about the business aspects of running a practice, especially marketing. “They are often confused about the steps they need to take to succeed in online marketing, investing in efforts that don’t result in new patients,” says McGarvey.
Every chapter progresses, from the basics, such as why begin with Google and Google Maps, to the sophisticated technology behind Facebook, Twitter, and YouTube. There is more to these platforms than the average user understands and tools that can drive actual results if you know how to set up and link them properly. That’s covered in the guide, along with innovative methods for collecting five-star reviews from patients and promoting them where they get seen by the right audience.
A copy of the book can be ordered online by visiting the Amazon website or requested thru the website at https://timmcgarvey.com.
This press release appeared here first: http://www.pressadvantage.com/rss/organization/tim-mcgarvey
Search-driven website development process showing how search data guides site development, deployment, measurement and ongoing expansion. S...
